Email Marketing Specialist required for AsmitA India Realty

About the job

Email Marketing Specialist

Asmita Group established in 1985 is very much active in real estate development and has developed more than 200 constructions in Mira Road (E) and Mumbai. Group has developed residential, commercial, Shopping Centre, Hospital, Educational Institute, and other real estate infrastructure and are very active in real estate development. The contribution of Asmita Group in construction and real estate is writ large.

Responsible for creating email marketing campaigns to promote a product or service. Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business

Primary Responsibilities

• Create email marketing campaigns to promote products or services.
• Ensure marketing message is conveyed clearly and delivered properly to prospects.
• Ensure messages are sent in proper form and template.
• Proofread emails for clarity, grammar, and spelling.
• Develop a personalization strategy.
• Include specific graphics, incentives, and detailed descriptions.
• Review messages for brevity.
• Send messages to those who have opted in for messages.
• Ensure messages are mobile-friendly.
• Create database of emails for lead generation.
• Follow up on interested respondents.
• Purge non-deliverable email addresses and opt-outs.
• Include persuasive ‘call-to-actions’ in advertisements and promotions.
• Place orders for products.
• Design and write press releases.
• Track and analyze direct and interactive marketing campaigns.
• Use statistical analysis and reports to create campaigns.
• Coordinate and monitor the maintenance, integrity, and security of several databases.
• Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.

Requirements and skills

· Proven work experience of 3+ yrs as an Email marketing manager or Digital marketing specialist

· Hands on experience with HTML and content management systems

· Proficiency in marketing automation technology

· Knowledge of SEO/SEM and Google Analytics

· Familiarity with analytical and database tools

· Excellent written communication and copywriting skills

· Strong project management skills

· An ability to work under tight deadlines

· BSc degree in Marketing or relevant field

· Should have knowledge of Mailchimp & Simpgrid

Email Marketing-Responsibilities

· Identify target audience and grow our email list

· Design and implement direct email marketing campaigns

· Proofread emails for clarity, grammar and spelling

· Ensure mobile-friendly email templates

· Write newsletters including all company updates

· Upgrade our email templates using graphics, personalization and advanced features

· Ensure prompt and accurate communication with clients via email to minimize unsubscribes

· Create email databases for lead generation

· Analyze campaign performance and suggest improvements

· Report on sales revenue generated from email marketing efforts

· Ensure emails follow industry policies and best practices

Requirements and skills

· Proven work experience as an Email marketing manager or Digital marketing specialist

· Hands on experience with HTML and content management systems

· Proficiency in marketing automation technology

· Knowledge of SEO/SEM and Google Analytics

· Familiarity with analytical and database tools

· Excellent written communication and copywriting skills

· Strong project management skills

· An ability to work under tight deadlines

· BSc degree in Marketing or relevant field